2.65 billion people use social media in the world. Which social platform is right for you?
“You MUST get on Insta. EVERYONE is on Snapchat now. Facebook is for Grandmas. (Sorry Nana.) Use LinkedIn only for business connections.” Do any of these comments sound familiar to you?
How do you know the right platform to use for your cause, your business or for your connections? Using multiple social profiles can quickly become a full-time job. Here’s a quick way to figure out what are the best platforms to fit your needs and to find your tribe.
WHO’S YOUR DEMO?
Who are the people that you are trying to reach? This question can be for anything – a passion project, a community group, your business or trying to find a new gig. Figure out the answers to these three easy questions and then let’s look at the stats.
What is the Age Range of the people you are trying to reach?
18-29
30-49
50-64
65+
What is the Gender of the people you are trying to reach?
Female
Male
What is the Income Level of the people you are trying to reach?
<30k/year
$20k - $49k
$50k-$75k
$75k and up
Got your answers? Let’s now look at the data and find out what is best for you.
THE SOCIAL MEDIA DEMOGRAPHICS GUIDE FROM KHOROS
I stumbled upon this guide one day and this has helped me and so many of my customers. Their demographic data will inform you to make a smart strategy, like age, gender, and income — plus device usage and site behavior in easy-to-read infographics.
Did you know YouTube reaches more 18-49 year-olds than any cable network in the US? Or that 30% of retail shoppers who recently made a purchase discovered a new product on Facebook?
Say you own a gym and your target market audience is women 30 to 60 years old. Looking at the charts, the best platforms would be #1 – Facebook + #2 – a TIE between Pinterest and LinkedIn.
For more information, check out https://khoros.com/resources/social-media-demographics-guide.
Figure out who you want to reach and then use the data to make an educated decision. Then start posting as soon as possible!